Results
Improved ROI Through Paid Advertising Optimization
Increased a B2B services company’s monthly leads 100% in the third month by removing underperforming ads, optimizing paid search efforts on their core services and keywords, targeting main service regions, optimizing ad copy based on keyword research, and reallocating their existing budget to high performing ads.
Successful CRM Implementation = Multiple Wins
Successfully managed a Hubspot CRM implementation of a B2B services company effectively integrating marketing, sales, service, and ERP systems resulting in streamlined operations, improved customer service response times, and improved marketing and sales tracking/ROI.
B2C Healthcare GTM Campaign Results In Increased Patient Visits
Spearheaded a comprehensive GTM integrated campaign to drive patient traffic to our newly opened micro-hospitals. A critical part of the campaign was educating the public on the concept of micro-hospitals. By utilizing a mix of digital and traditional media, we were able to effectively reach a wide audience and generate strong awareness and a significant increase in patient visits.
Research Study Results In Successful New Product Offering
A DTC product business sought to explore opportunities with large associations for member gifting. Infuse Marketing conducted a research study using online surveys and one-on-one interviews with association leaders, uncovering demand for custom product options. Based on these insights, we recommended a new product line strategy tailored to associations, which also inspired a similar offering for the DTC line. This strategy, implemented within a year, allowed the company to re-market unsold products profitably.
Rebranding and GTM Campaign Boosts Web Traffic & Awareness
During her role as an Account Lead at a digital marketing agency, Debbie Weinstein successfully managed the rebranding, website redesign, and integrated GTM campaign of a reputable, B2C/B2B business helping to modernize their brand while keeping their well-known brand image intact and boosting their organic web traffic 110% within 6 months.
Billing Review and Contract Negotiation Yields Cost Savings
Upon identifying potential discrepancies in monthly billing with a major online apartment listing platform, Infuse Marketing conducted an in-depth analysis that confirmed inconsistencies. Leveraging these findings, we negotiated directly with the provider to secure a refund for past overcharges and established a revised contract. This new agreement resulted in significant cost savings, reducing the company’s monthly spend by a notable percentage.
Case Studies
